Hybrid Event: Marketing in China

Special thanks to Damian Maib and Thomas Derksen 阿福  for sharing their enthusiasm for Marketing in China live at German Centre Shanghai. They brought together strategic planning and practical experience as well as market knowledge in China relevant for German companies.

Digital Marketing and eCommerce, B2B Marketing and Sales, KOL marketing, Data Analysis and Market Testing:
What do these key words exactly mean? How could they be effectively implemented to build up a brand and increase visibility in China, integrate eCommerce plans or use data to analyze and improve your market expansion strategy?

These questions and many more were discussed with our tenants and guests live at the German Centre Shanghai and with online participants at the German Centre Beijing, German Centre for Industry and Trade Taicang Co. Ltd., German Enterprise Centre Qingdao and German Accelerator.